Your front door: make it clear, credible, and clickable.

Big Idea

Your online presence is the front door to your business. It only has to do three things well:

1. Explain what you do and for whom (Clarity)
2. Prove you’re real (Credibility)
3. Invite people to take the next step (CTA)

Most beginners overbuild—logos, six subpages, fancy brand palettes. Don’t. Start lean: one page, a couple social profiles, and a Google Business Profile. This gives you trust signals and a place to send people, fast.

1. Story First: The Foundation

Why it matters: People don’t buy products, they buy stories. But you are not the hero—your customer is. Your story should position you as the guide who helps them win.

What to do:

• Write a one-liner:

  “I help [who] solve [problem] with [solution], so they can [better outcome].”

• Expand into 2–3 sentences that connect emotionally.

• Localize when possible (e.g., “We help Fergus Falls contractors beat the winter bookkeeping crunch”).

How: Pen + paper draft → then polish with AI:

“Act as a brand copywriter. Rewrite this in 2–3 human paragraphs with the customer as hero. Keep it plain, confident, and clear.”

2. Website / Landing Page — Minimum Viable Site (20–30 min)

Why it matters: Your website is your digital front door. It doesn’t need to be perfect or custom—it needs to: