If you can’t sell your product or service, you don’t have a business—you have a hobby. Selling isn’t a side skill; it’s the core skill that keeps the lights on. Don’t fear it. Learn it. Practice it. Nail it.
When Sarah launched her bakery, she priced custom cakes at $20 each to “attract customers.” But she barely covered costs, and the low price actually made people question quality. Sales stayed flat, and burnout set in.
Later, Sarah tested a premium price: $45 cakes, highlighting premium ingredients. Sales were slow at first, so she adjusted to $35 after customer feedback—emphasizing unique designs in her marketing. Orders picked up, profits grew, and people valued the product more.
Lesson: Price is a message. Too low signals “cheap.” Too high without proof scares buyers. Testing and adjusting finds the sweet spot.
Jake’s landscaping service relied on word-of-mouth, but with an empty Instagram and unclear website, he lost leads.
He added a bold “Book Free Quote” button to his homepage, posted three before/after photos on Instagram, and updated his bio: “Transforming yards—message for a quote!” He also set up a welcome email offering a free landscaping checklist.
Within weeks, he landed a $2,000 job from a social lead.
Lesson: Clear CTAs + visible proof = conversions. Customers don’t guess. They click when you show them how.
Why it matters: Price sets the tone for how people perceive your business. You need to cover costs, value your time, and align with what customers see as fair.
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